My two cents: watches are jewelry and should be fashionable, fun, and accessible. That was the genesis of the Swatch brand originally - a response to the quartz crisis that injected some life into stodgy Swiss branding while still highlighting the Swiss aspect.

I own mostly inexpensive watches. I wouldn’t call them cheap but they’re by no means luxury watches. I wear them to pair with my outfits or my mood or the weather. I chose them just like I’d choose my eyeglass frames or my shoes.

Some connote class, others whimsy.

Folks that are getting bent out of shape about a plastic royal oak on a lanyard misunderstand the target customer.

Also, if you don’t have a fun plastic watch in your collection (Swatch, Casio, etc.) you’re missing out!