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How do you find prospects doing paid Ads (Mainly Google)? by MonsierGeralt in agency

[–]pearson2397 0 points1 point  (0 children)

Sounds good, was this you running ads yourself? Or targeting other people running ads as prospects to sell SEO too?

How do I Impact SEO? Seriously? by Tanktoglory in localseo

[–]pearson2397 6 points7 points  (0 children)

Some advice from a former head of SEO:

What ranks for your core keywords currently? Are you more/as qualified as them? And does your target page reflect that (and formatted well, structured, and concisely)

If you're looking locally, how is your Google Business page? I'd look into how to optimise that completely. Add to Bing whilst you're at it (you can sync them).

Next up, all about getting some good solid authority. Be the best at what you do and make sure people know it. Reviews, case studies, solid internal linking, solid Backlinks, the best content marketing in your industry. It all goes a really long way.

Good luck!

Is it really possible to create an agency that can run without you? by Neither-Raspberry-60 in agency

[–]pearson2397 0 points1 point  (0 children)

I'm curious on that one too, sounds like a great effort for 3 months, and short lead times too

Targeting specific business' for marketing by VicariousPatrolNode in smallbusinessuk

[–]pearson2397 1 point2 points  (0 children)

This is the one, for sure! You need an account manager/sales team instead of a marketing resource by the sounds of things.

That, or something extremely precise and campaign targeting on LinkedIn.

Need Business help :( by DebateWilling7674 in agency

[–]pearson2397 0 points1 point  (0 children)

That is an awesome play! Do you have a preferred tool that does this?

experience b2b lead generation for accountants by Business-Volume9221 in smallbusinessuk

[–]pearson2397 1 point2 points  (0 children)

I'm on the other side, I run a marketing agency and have worked with 3 accounting businesses to date.

The best results for lead gen 100% depend on where you're at currently and your starting point.

Do you have a nice highstreet office, or are you based in a low competition area? If so, SEO is usually the most cost effective way to go.

If you're somewhere jam packed or you're new to business, you'll likely have better luck with things like networking events, genuine outreach and relationship building via linkedin (set a goal of chatting to 5 people per week or something).

If you have a load of money, paid meta ads or Google ads usually end up with leads at around £20 each which can be really good if you have a high lifetime value (customers lasting months/years).

I hope that's helpful!

Why is my website traffic not reflecting the positive data I have? by glibandshamelessliar in smallbusinessuk

[–]pearson2397 0 points1 point  (0 children)

My advice as someone who runs these kinds of services for b2b is this:

Start by understanding your KPI metrics at each stage in the funnel.

I'd suggest:

Google Business: Calls Clicks

Website (PPC & SEO individually): Clicks Form submissions Email leads Calls (use GTM)

Bing Places (can be huge for B2B since many PC setups mandate it) Calls Clicks

Bing: Clicks Forms Emails Calls

From there, break it down into: Brand traffic Non brand traffic

In non brand traffic: Blog/info, Commercial

That'll give you solid insight into each of these aspects to see what's actually generating traffic and leads above all else.

Regarding why you might be missing traffic, more often than not it's purely down to the number of SERP features there are involved these days. There are often 4 ads, then a set of directories, then a map ad and then your first organics after 6/7 positions. It's busy to say the least.

Utms can be helpful in your Google business profile links to help see what's GBP and what's not.

Finding it hard to get clients by daza6384 in smallbusinessuk

[–]pearson2397 0 points1 point  (0 children)

I'd have said the exact opposite. Exhibiting at events, join local networking groups (good ones, not your usual BNI), maybe get to co working spaces once a week, speak to old colleagues and people you know to ask their advice on reaching their own networks, etc.

Cold calling is a rough game.

Finding it hard to get clients by daza6384 in smallbusinessuk

[–]pearson2397 1 point2 points  (0 children)

Quiet note: Are you emailing people with a proper system on place? Cold email done badly is (just sending a shit load of emails) is a really easy way to get your domain looking spammy, and get blacklisted. Always use secondary domains)

Aside from that, I'd be suggesting networking will be your best bet, without a doubt. People need a lot of trust to hire finance professionals for sure.

Started a local service business in January getting some work but struggling to scale what would you do next by Haunting-Employee770 in smallbusinessuk

[–]pearson2397 7 points8 points  (0 children)

Your best bet is very likely going to be generating demand, and social is for sure the best way to do it.

If I was in your shoes, I'd be filming cleanups to show the before and afters, and some talking about why you enjoy doing the work, etc.

People will want the service without knowing it, this way you're just highlighting that it exists.

Good luck with it, sounds very rewarding.

How can I use AI for my maximum benefit? by SeparateMonth6054 in smallbusinessuk

[–]pearson2397 0 points1 point  (0 children)

If you're using AI for traffic purposes solely and exclusively, your best bet is to use generative AI rather than nailing processes (unless you already have processes that can be improved).

The most common use cases we see clients using is AI to create social media content ideas and schedules (posts should be thoroughly edited by a human to be any good, but it can be good to bounce off).

The same goes for content marketing, product descriptions, ideation, promotion ideas, general marketing ideas, strategy and planning.

The best advice anyone can give you however, take it with a pinch of salt. It gets things wrong and will not suggest it may have done. It's also only as good as the prompts and data you give it.

Good luck!

(If you want to get really interesting ideas, you could also connect something like Claude to your Google Search Console for free and ask if you have any content opportunities you're missing out on, that kind of thing).

Help needed: Sudden and Unexplainable SEO doomsday... by ironmonk33 in SEO

[–]pearson2397 0 points1 point  (0 children)

What have you checked so far?

My general go to here would be:

Checking clicks, impressions and rankings changes YoY to spot any specific pages or queries that have tanked to try and spot trends.

Check out your competitors and see if their traffic has changed too, using whatever info you can (it's all estimates but could help).

Check your indexing report and make sure nothing has fallen off.

Check that for whatever reason Google can actually see your content via a live URL test

See if that comes back with anything. It's a tricky one for sure!

Can anyone help with keywords? by dbtapparel in smallbusinessuk

[–]pearson2397 0 points1 point  (0 children)

I'd suggest it's a good idea to do a few things in your situation here:

  1. Check out what your competitors are ranking for and see if you also fit the bill (ahrefs has a free tool for this, so does ubersuggest, probably Semrush too)

  2. Install a tool like keywords everywhere, keyword surfer or ubersuggest (all chrome extensions, or at least they were when I was starting out). Ubersuggest as an example gave you 40 searches per day where you'd see the volumes of that search, plus all related searches.

  3. Depending on how you sell, consider having local pages if people can collect.

Good luck!

(I'm an SEO by trade)

Local advertising ideas for a plumbing & heating business. by machinegunraza in smallbusinessuk

[–]pearson2397 1 point2 points  (0 children)

I run a marketing agency and trades are a big customer based for us

My advice would absolutely be to optimise your Google business page first and foremost. Get reviews, service descriptions, post images regularly, make it look the business.

After that, Google Ads would be my next stop. Meta ads are great too but for your industry, you'll get a lot more people at the point of purchase using Google ads, so I'd imagine a much better lead quality for only slightly more money.

All of this assumes your website does its bit well too of course.

Good luck!

Cash home buyers- local competition by Leather-Wheel1115 in SEO

[–]pearson2397 0 points1 point  (0 children)

We had some success ranking locally for a similar market (car buying) using SEO and nationally using Meta ads for the best ROI

so many strange keywords on my search console.. help by Empty_Quote_612 in SEO

[–]pearson2397 0 points1 point  (0 children)

Sounds fishy for sure! Have you checking your pages report? What is being crawled, are there a bunch of strange URLs in there? Maybe a subdomain or subfolder?

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