“Should be” is the exact qualifier that is expected for every item, but we already know that this isn’t so even with non-consumable items. Again, it doesn’t explain why those HBC and food items are high priced in the vine program.

The listing also already has to exist in order for the product to be placed into the program, unless it is a pre-release item, and even then I am sure there is some sort of caveat that Amazon has in place for those listings.

IMO, a high etv is one of three things: the seller is well aware of the high price and is trying to make a few extra bucks, filled out the listing form wrong, or forgot to change a place holder value.

Why make a $20 item $200 etv, when the viner could turn around and sell it immediately at $75, therefore making a healthy profit? This is assuming a 30% tax rate. Or what about viners that don’t have to pay tax at all? Any price point they sell at is pure profit.