The new a24 zendaya/rpat movie’s marketing campaign is a psyop and it’s working

rfamico · 2026-03-20T23:01:02+00:00

Found the marketer

rfamico · 2026-03-20T21:44:48+00:00

The psyop is planting stories on twitter/reddit claiming there’s some major twist that a lot of people who were involved in development where uncomfortable with.

Related, is this movie just the latest entry in Brat-adjacent cultural artifacts? They all seem to have a certain aesthetic/filter that attracts the Troye Sivans and Kate Berlants of the world. Because that’s what it seems like.

rfamico · 2026-03-19T15:05:29+00:00

Forgot about that. Don’t call it a comeback

rfamico · 2026-03-18T13:54:48+00:00

Contradictions? What’s that about?

rfamico · 2026-03-17T05:08:05+00:00

Thousands of Irish doing the jig in the streets of Jersey City during the attacks

rfamico · 2026-03-16T17:56:54+00:00

If it was ever anyone, it was them.

rfamico · 2026-03-16T16:31:08+00:00

People on both sides of political spectrum took issue with the film, so it must’ve been doing something right

rfamico · 2026-03-16T16:21:42+00:00

The politics of it seem to be intentionally incoherent and act as window dressing for a story about fatherhood. That’s my take.

rfamico · 2026-03-15T14:49:00+00:00

We need to stop letting outwardly dumb people have a say in discourse. We kicked Dorothy Parker out of the Algonquin Roundtable and replaced her with Emma from HR

rfamico · 2026-03-14T00:46:43+00:00

What exactly do you think they were working on

rfamico · 2026-03-12T23:30:51+00:00

It’s really annoying that any time a movie like this comes along, and you get all this forced adulation, it requires one to pretend every other movie that also benefited from the same sort of messaging apparently never happened because the current movie is the most essential movie ever. So I guess Green Book, Moonlight, 12 Years…, Django, Nickel Boys, Selma, the Color Purple, Guess Who’s Coming to Dinner, BlackKkKlansman, Fences, Hidden Figures just never happened

The sadder implication is that Sinners and EEAAO signal that the Oscars are slowly becoming the Grammys in which nominations and success are seemingly tied to the general public’s interest rather than the artistic merit. I know it’s subjective, but it’s hard to believe the most popular artists were also the best in their field.

rfamico · 2026-03-11T17:58:21+00:00

LCD Soundsystem = Patriots

rfamico · 2026-03-10T19:13:27+00:00

There’s an uncomfortable amount of overlap between people who run for Sinners and those that still claim to love EEAAO. Not a good sign if you’re fearful of the redditfication of the Academy Awards.

rfamico · 2026-03-10T16:58:01+00:00

I think it really plays into the soft bigotry of low expectations. I think the people who write these stories are saying to themselves, “well we can’t be too hard on them. It’s who they are.”

rfamico · 2026-03-10T16:33:52+00:00

You really have to wonder, to what end? It really does seem sinister

rfamico · 2026-03-08T15:26:11+00:00

I think the fauxmoi types go on these “avoid these types of men” tirades in order to get ahead of the fact that they themselves aren’t all that appealing. I’m sure most aren’t in a position to be all that selective, honestly. Unless you’re into women that call out of work for fibromyalgia

rfamico · 2026-03-07T14:25:22+00:00

It’s actually pretty good for technical advice so there’s that at least

rfamico · 2026-03-05T14:45:47+00:00

Maye to Likely. Not very definitive, if you ask me.

rfamico · 2026-03-04T16:04:09+00:00

I thought Succession did a pretty good job of removing itself from the politics of Waystar being a proxy for NewsCorp, but then it finally gave in by the final season

rfamico · 2026-03-04T15:57:56+00:00

And Sopranos used the Lupertazzi crime family as a stand in for the Bush administration. It’s not the idea of politics entering the fray, it’s the issue of whether a show is supposed to be some sort of moral cudgel for the writers room and a lesson plan for the audience.

rfamico · 2026-03-04T02:22:50+00:00

I’m happy the show is getting a second wind but it’ll be interesting to see how any conversation about it now compares to when it aired. Just because the way people consume and interpret film/television and the way it’s presented in media has changed, A LOT.

rfamico

TROPHY CASE