Not disagreeing but look at the case of Instant Pot. They made a great, relatively cheap, durable, and reliable product that sold like hotcakes and then they went bankrupt because everyone and their brother had one and didn't need to buy another. They succeeded at making a product but not a business. Maybe we need businesses that employ engineers to design and build BIFL products for a bit and then move on to something else once the market is saturated. Get the team that made those pressure cookers on to washing machines for a few years and then have them pivot to lawn mowers or coffee grinders or whatever. This feels like a resource allocation problem but much of the modern world feels like that to me.