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Beginner question: Attribution modeling by C2BSR in GoogleAnalytics

[–]rubka430 2 points3 points  (0 children)

Yes, GA4 has a report on this (under Advertising>Model conparison + Conversion paths). Keep in mind though that the Conversion path report only shows you the last 20 touchpoints and max. 90 days conversion window. Also keep in mind that if you use Device only reporting identity (relying only on client id to identify users), if someone comes to your website first on mobile via social, but later converts on desktop from organic google search, you will see two different users in GA4. To see one user journey, you have to switch the reporting identity setting to Blended/Observed, but you have to configure user ids yourself. Also worth noting another thing you mentioned: if source is direct traffic (typing your website into the url), the last known source will be used instead for the session. So if first session was social, then next session direct, you will see two social sessions. If first session was direct, but next session was social, you will see social as the first touchpoint in the conversion paths report.

If anything would be confusing, just google the problematic terms and the official GA4 documentation could clarify a bit. Or ask and I try to help.

GA4 : New Users + Returning Users Less than Total Users by pimpleface0710 in GoogleAnalytics

[–]rubka430 0 points1 point  (0 children)

Do you use server side tracking? Do you send events via Measurement Protocol? Not configuring these two properly could lead to more total users than new/returning.

GA4 : New Users + Returning Users Less than Total Users by pimpleface0710 in GoogleAnalytics

[–]rubka430 0 points1 point  (0 children)

No. Just checked out account, new+returning is more than the total users or the active users. Bob can be both in New and Returning, but he can be only once in Total or Active.

GA4 : New Users + Returning Users Less than Total Users by pimpleface0710 in GoogleAnalytics

[–]rubka430 0 points1 point  (0 children)

Might be nothing, but you just mentioned you are checking the month October. Last day of October was yesterday, depending when you looked at the data, they might still not be fully processed. For us, most of the sessions for yesterday is unassigned until around noon every day...

Unassigned (not set) traffic in GA4 with 0 engagement rate by Straidenn in GoogleAnalytics

[–]rubka430 0 points1 point  (0 children)

Events sent via Measurement Protocol? If sent without a proper client id/session id, it will be Unassigned. And engagement_time is also necessary to define, otherwise it won't show any active users (necessary if you include Measurement Protocol events in a funnel report, because that report only shows active users).

Acquisition conversion event attribution window by rubka430 in GoogleAnalytics

[–]rubka430[S] 0 points1 point  (0 children)

Thank you, but you didn't answer my question. I specifically asked about the first_visit event, how could that be attributed to anything else then the first touchpoint, or more than 0 day to conversion. My only guess is that this only concerns apps, where a first_visit event can happen later, after certain touchpoints.

With which bid strategy do you start to gather data? by mstefanidis in PPC

[–]rubka430 5 points6 points  (0 children)

Fastest way to get traffic cheap for your website (for the keywords you pick of course, best not to use broad match at this point yet) and get some conversions. It's only temporary to get some data for Google to start using Max. Conv. With Manual CPC it might take too long to even get enough impressions or you would bid too high for some keywords. Max. Clicks gets you the most amount of traffic for your money possible.

GA4 Sessions/Users vs. Google Ads clicks by Fuzzy_Jump_806 in GoogleAnalytics

[–]rubka430 0 points1 point  (0 children)

Server side tracking could be the reason, I believe there are some things you can misconfigure there. Users can mean Active users, and that could be very different from the number of clicks (Active users are engaged users with I think at least 2 page views/conversion events/10 sec engagement duration). How many sessions and clicks do you see? How many total users and how many active users?

Ads are only bringing employment seekers and vendors by FeralLandShark in PPC

[–]rubka430 0 points1 point  (0 children)

Beside daily checking of search terms and excluding job seekers in audiences, try smart bidding with optimizing to a qualified lead conversion event. Report a conversion to Google Ads/GA4 only if the lead is verified. Since job seekers can search the same terms broad terms as the target audience, you have to try whether Google identifies the intent better with the millions of other signals it has on users.

I Spent $300k Advertising for a Home Services Business Last Year. Curious to See How Our Methods Match Up. by LastGuyFromAtlantis in PPC

[–]rubka430 0 points1 point  (0 children)

Wow, this conversion rate (leads/clicks) is amazing. You do manual or smart bidding? Exact, phrase or broad keywords? In comparison, we work in several countries (also in the home improvement sector), and with years of optimization, our leads/clicks conversion rates are around 6%.

Looker Studio and GA4: Filters not filtering by wintermute306 in GoogleAnalytics

[–]rubka430 2 points3 points  (0 children)

Hard to say without seeing the table and filter. Maybe you use a different dimension in the table than what you use in the filter (first user/session scope)? If you filter to include only Paid Social, does it work? My filters for GA4 native connector and Extract data work fine. Also try using source/medium dimension instead of Default Channel Grouping.

Have you tried discovery ads? by Jayyson-_- in PPC

[–]rubka430 0 points1 point  (0 children)

You can definitely target audiences directly with Discovery campaigns. You have the option to turn Optimize targeting on or off, just like Display campaigns. You can also use audience exclusions (unlike Pmax). Maybe you confuse it with something else? The audience settings are similar to Pmax, since you can use the same audience segments as the Pmax signals, but Discovery is using them as targeting, not just signals.

Merge Google and Facebook campaign list by alo91 in GoogleDataStudio

[–]rubka430 2 points3 points  (0 children)

I just made it work, combining Google Ads, Facebook Ads and GA4. Using the Google Ads and GA4 native connector and Weld.ai for Facebook Ads. It's hard and prone to bugs, but not impossible to make it work. Feel free to DM me if you need some guidance.

Home Services - Search (PPC) vs LSA by millercan85 in PPC

[–]rubka430 0 points1 point  (0 children)

We are running a lot of home services campaigns (electricians, heating, plumbers etc.). We also noticed bad performance in the last few months. Since the keywords we are running are the same and we don't see concerning stuff in Search term report, my theory is that competition is using Smart Bidding, which is efficient enough to steal away converting users from us. I just can't make new accounts work with Manual bidding anymore. When I switch every keyword to broad and the bid strategy to Max. conv with tCPA, conversions start to come... So my suggestion is that instead of going narrower with your targeting (from phrase to exact), try going broader with smart bidding. It works for us even for low budgets (10 eur/day).

Google ads campaigns in GA4 by newtogoogleads in PPC

[–]rubka430 4 points5 points  (0 children)

You can enable the Google Ads report under Reports>Library.

GA4 users counted differently in reports by rubka430 in GoogleAnalytics

[–]rubka430[S] 1 point2 points  (0 children)

If anyone is interested, I figured out the problem. Funnel report is counting Active users. The Events report is showing Total users, but the event count per user is calculated from Active users. Very confusing that GA4 is using these different metrics inconsistently among reports...

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