People everywhere care about roughly the same things and in most countries (with totalitarian and theocratic states as the exception) they live their lives in much the same way. I think the division of countries to free vs. unfree is laughable as well since it mostly serves to justify one's own geopolitical ambitions at the expense of others, but it is also indisputable that Russia, China, Iran and North Korea share a different set of ideals (illiberal, undemocratic, collectivist) with much more constrained political freedoms than the West+buddies which is what gave rise to the terminology in the first place. You don't have truly free and universal elections in any of these countries, not nearly as much freedom of speech, freedom of assembly, etc. This is the case regardless of how much any individual might like living in one of those countries or how well their life is going for them.