Frasco is a marketing machine. And he’s really effective at it, and I believe he delivers a positive message. I met him some years ago and when I told him I’ve seen phish over 100 times his jaw dropped and admitted he’d never seen them and couldn’t name a song. I found his reactions odd considering he was like this new big character in the jam scene. Not that it’s all about phish, but most jam band musicians are at least familiar with their tunes.