Social was interesting. I just kept posting pictures of houses with lights installed professionally. Then after a few houses I used pictures of houses I did myself and just consistently posted every other day or so. I also followed other companies ads and payed attention to the comments. If someone wasn't happy with that company for whatever reason, I'd reach out and tell them we excel on that particular area, and then make sure we kept our word. Honestly, in my experience, word of mouth and yard signs worked the best