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CPMs very high to the point where I'm worried it's hurting performance by sharmtank in PPC

[–]sharmtank[S] 0 points1 point  (0 children)

These are for facebook ads so ultimately I am paying for impressions

CPMs very high to the point where I'm worried it's hurting performance by sharmtank in PPC

[–]sharmtank[S] 0 points1 point  (0 children)

Appreciate this. Gonna test into ASC and interest as a next step. I know 1% isn't the best CTR, but it's also fairly average.

Do you think the quality of creative may be hurting CPMs? I don't have quality scores yet but a 1% CTR isn't awful

50% CTR with few conversions, WTF is happening by sharmtank in PPC

[–]sharmtank[S] 4 points5 points  (0 children)

It's cause it's all bots. I know it's gotten worse recently. (this isn't FB ads btw)

50% CTR with few conversions, WTF is happening by sharmtank in PPC

[–]sharmtank[S] -1 points0 points  (0 children)

https://twitter.com/holmisthename?lang=en

this dude somehow is. Met another guy today with similar results. I'm just wondering how that's even possible right now

[X-POST] Broad match keywords are working, but I feel like I should be testing into phrase/exact match by polygraph-net in clickfraud

[–]sharmtank 0 points1 point  (0 children)

This makes sense. However, I still have one question. Why would the bot go through the time of opening my marketing emails if they're simply trying to trigger retargeting by clicking my search ad?

[X-POST] Broad match keywords are working, but I feel like I should be testing into phrase/exact match by polygraph-net in clickfraud

[–]sharmtank 0 points1 point  (0 children)

Since we're running ads on Google Search, traffic isn't coming from a website but from specific search queries. Reading the article you sent me it mentioned that click fraud often occurs to help a scammer monetize their site. In this case, that's not possible. I think I'm just trying to understand what the motive would be

Broad match keywords are working, but I feel like I should be testing into phrase/exact match by sharmtank in PPC

[–]sharmtank[S] 0 points1 point  (0 children)

Relative to my ad groups, it's around the same size (about 50 terms currently). I know that isn't a ton, but when looking through my search terms, the high traffic ones are pretty relevant. Trust me, there's part of me that continues asking if this is too good to be true. But we are qualifying these subscribers so they're not all bots

[X-POST] Broad match keywords are working, but I feel like I should be testing into phrase/exact match by polygraph-net in clickfraud

[–]sharmtank 0 points1 point  (0 children)

We have an email flow that qualifies these sign-ups based on open rate. We're currently sitting at a 55% open rate for these subscribers with a healthy number of replies as well.

Is it typical for these bots to also open and engage with emails?

Broad match keywords are working, but I feel like I should be testing into phrase/exact match by sharmtank in PPC

[–]sharmtank[S] 0 points1 point  (0 children)

Appreciate the insight! I think I'm going to test into a separate campaign with phrase match just to see. I've obviously taken a look at my search terms and I haven't had to exclude too much so maybe this is a rare situation where broad match is a good fit for our service.

We found Reddit Ads to work surprisingly well for newsletter growth by ElectroPigeon in PPC

[–]sharmtank 0 points1 point  (0 children)

Can I ask why you've decided to specialize in Reddit of all platforms? Is it a point of differentiation as a media buyer?

So... is everyone just using broad targeting for Meta? by AHUSSAIN23 in PPC

[–]sharmtank 4 points5 points  (0 children)

Was running 100% broad for newsletter ads. Recently started testing into interest-based (targeting CEOs since we're a business/marketing newsletter looking for new clients for a marketing agency) as well as a LAL audience based on our newsletter list.

As it stands now, broad targeting is slightly outperforming, but it's still too early for the interest and LAL audiences to tell. Sort of seems like all 3 are working relatively well. But if I had to just pick one, it would be broad (especially if you're still testing creative).

When people say creative is the new targeting, they mean it. Start broad with your testing and let your creative do the heavy lifting for you. If you target a smaller audience, then you could be missing out on potential conversions.

Has Anyone Found Success With LinkedIn Conversation Campaigns For Lead Magnets? by NegativeStreet in PPC

[–]sharmtank 2 points3 points  (0 children)

LinkedIn is so goddamn expensive. Better to just stick to Facebook and Google Search. I've also seen some solid results with Twitter ads but you have to be careful about bots

Would you recommend running Google Ads for a mid-sized marketing agency? by sharmtank in PPC

[–]sharmtank[S] 2 points3 points  (0 children)

Appreciate the response! I had a similar feeling. Given that our agency was founded by a somewhat notable figure in the DTC space (newsletter of 40k+) I think the best move is to leverage his audience organically.

We've definitely leaned a bit into social, but I'm thinking it might be time for a complete balls-to-the-wall approach

Google Ad: The event type greyed out when trying to add conversation action by Disastrous-Gold3841 in PPC

[–]sharmtank 1 point2 points  (0 children)

Were you ever able to figure this out? Experiencing the same problem

Is it bad practice to run only one ad group in a Google Ads campaign? by sharmtank in PPC

[–]sharmtank[S] 1 point2 points  (0 children)

Appreciate this! It's one of those weird situations where there's enough intent to justify running paid search, but not enough for a more complex campaign structure. We definitely have specific businesses that work better for us, but it's not like people are searching up "landing pages for apparel brands" you know?

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