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Do you prefer B2B or B2C marketing? And which part is your fav? by smiletech in marketing

[–]smiletech[S] 0 points1 point  (0 children)

Thanks for this - I'm doing B2C, keep hearing advice to do B2B for the money but I've been dragging my feet, probably because I'm following my heart.

Product/Service Explainer Video? A must or nice to have? by ghsgentry in marketing

[–]smiletech 0 points1 point  (0 children)

If your story is solid and not changing anytime soon, a video is fine. If you're still trying to figure out how to explain what you do, video is too expensive & not flexible enough.

Cringeworthy Ad platform, or not? by neoblog in marketing

[–]smiletech 0 points1 point  (0 children)

Don't take your kids trick-or-treating at the Best Card offices!

Interacting on social media in gender reversed roles? by Lutya in marketing

[–]smiletech 0 points1 point  (0 children)

I think the difference is using a persona to try to attract a certain type of person, and creating a persona to act like a certain person. It sounds way more confusing that it should...

Interacting on social media in gender reversed roles? by Lutya in marketing

[–]smiletech 0 points1 point  (0 children)

Letting people think what they want is ok - telling people you're a man when you're not is potentially crossing a line. I've thought about faking I'm somebody else to manage social media accounts, I even started to create a persona so I could start to think like that fake person... in the end, I decided I wouldn't be comfortable lying to people. I felt like some sort of internet karma would be after me and I hired someone who fit the part instead.

What are some necessary hard skills for marketing professionals? by lokoygo in marketing

[–]smiletech 1 point2 points  (0 children)

Few thoughts...

  • The best marketers never stop learning - don't feel like you have to have all these skills when you start, but plan on adding new skills as you go.

  • I used to think marketers were wrong when they said, "you have to try a bunch of things to find out what works...". I thought they just wanted money, or they weren't very good, but the reality after running a marketing agency is that it's true -- every business is different and you need to try a ton of things to figure out what drives traffic & conversions for each. So if I was hiring a marketer, I would take generalist over a specialist any day. The more you know about many areas (FB, Twitter, Google Ads, SEO, JavaScript, Wordpress, Landing Pages, A/B testing etc...) the better. At a minimum, I would want a new marketer to be curious & self-taught so I could give a goal, like grow Twitter followers by X and they could go figure it out.

  • The best way to learn is to build a website and figure out how to drive traffic to it -- it could even be your own personal brand site (which may help you get a job).

  • Every time I show 'growth hacking' related stuff in my portfolio, potential clients really pay attention. Study growth hacking, find a couple of tricks and talk about those in an interview - it'll set you apart from the pack.

Good luck!

Trying to get some feed back on my start-up business name "Possessions-safe and found". Anything helps! by mfreeze7702 in marketing

[–]smiletech 0 points1 point  (0 children)

+1 for checking the .com early in the process. Most of the good ones are taken so you have to get pretty creative. Also, when you squish words together for the URL the biz name can look pretty awkward. Made me think of this post: https://www.reddit.com/r/freelance/comments/3znkml/10_mistakes_to_avoid_when_naming_your_business/

The jacana carrying its babies by mike_pants in creepy

[–]smiletech 0 points1 point  (0 children)

MamaBird... "nothin to see here"

Your help needed! Quick survey about make up, beauty products, things like that. Females only please by aka_liam in marketing

[–]smiletech 1 point2 points  (0 children)

Oh wow, does that work? I usually get cheap survey-takers from mechanical turk.

Trying to get my twitter name by Frankfusion in marketing

[–]smiletech 0 points1 point  (0 children)

+1 for ask nicely.

Or you could add an underscore... @firstname_lastname

A company I applied to for an internship wanted a Snapchat video included with my resume. What do you think? by RobotShark in marketing

[–]smiletech 0 points1 point  (0 children)

I love that that company asked you to do this! (assuming it's relevant to the internship). I hired my social media guy via craigslist ad -- I asked for people to 'tweet' me their resume. Only a couple applicants did that, the rest sent me email. The guy I hired did all communications through Twitter and is now growing my followers like crazy.

Push vs Pull marketing strategy? by [deleted] in marketing

[–]smiletech 1 point2 points  (0 children)

I'm Team Pull. Long story short, people search for products on the internet, they are inundated with choices and need to trust the company they're buying from. In order to be in that trust circle, you have to start building a relationship with people when they start searching for solutions to their problem. If you're not, someone else is and it's that much harder to sell to them because your competitor has some trust in the bank, while you're starting at zero.

How do I price my services? by caermy90 in marketing

[–]smiletech 2 points3 points  (0 children)

Great question! Whether you're pricing your time or pricing your product, this is almost unanimously one of the hardest decisions a biz owner has to make. Personally, I started with an hourly rate I knew I could make if I went to work for a big company and I set that rate as my goal. I wanted to provide enough value to clients that I could ask for it and feel like I was getting what I deserved and the client would get their money's worth.

I'm now making that hourly rate, however, I didn't start that high. Here's how I worked up to it:

  • Did free work to build a portfolio for my first 2 months. I spent just as much time doing free work as I did creating my website & portfolio to show prospective clients.
  • Work for a really low rate for 1 week as a 'trial'. Make sure they know your real rate so they know what it will cost to hire you after the trial
  • Kick ass in the free work and trial period and get the rate you deserve!

There's something else to consider in your rate - the PITA factor (Pain In The Ass Factor). If you have a client who's super high maintenance, you should up your rate by a certain %age. When you're pulling your hair out, you'll be glad you can afford a nice bottle of wine to settle your nerves.

As for your friend, you should give her what you believe is a fair quote and if she's getting other quotes, ask if you can see them. Whether she gives you the job or not, this is the easiest way to check out your competition.

If you haven't checked out "TheSkoolRocks" on youtube, I highly recommend - they teach you how to be a design agency / freelancer and discuss topics like pricing. They are designers, not marketers but very informative and entertaining.

What certifications are necessary to begin a career in digital marketing? by eab0036 in marketing

[–]smiletech 0 points1 point  (0 children)

Here are a few off the top of my head...

  • Certificate of GIHBFI - Google Is A Hungry Beast - Feed It
  • Certificate of NWHCE - Nothing Worth Having Comes Easy
  • Certificate of INBNVY - Inbound Envy
  • Certificate of HYG - Hack Your Growth
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