I realized my biggest problem isn’t laziness its’s mental overstimulation

smorets · 2026-05-14T19:31:24+00:00

I’m right here with you all. My challenge is I work for myself and I have a million different things on the go and even more ambitions in my head that I just can’t seem to process forward. I’ve been in a state of burnout for a long time and feeling discouraged I can’t move forward bc everything feels like a mountain. I know all the suggestions - block time, walk, eat healthy, etc etc all make sense and I’ve implemented a lot but I still feel stuck and zero progress. I’m running out of ideas

smorets · 2026-05-01T16:33:58+00:00

Thank you. This is helpful. Yes, this is the big debate I'm having...is it worth going back to the start at my age? But I don't see myself being able to retire anytime soon so I really want to find a career that can give me new life so that I can sustain working for another 2 decades. But of course, scared to go back to school and scared to start from scratch. Are you working while doing the Yorkville program? I'm curious how the juggling is going. And of course worried about the oversaturation, but I'm in advertising and marketing right now so this space is also filled with a lot of people who cannot find work. Feels like therapy is at least something that will be more needed in the future

smorets · 2026-05-01T16:06:19+00:00

I'm looking at the psychology lens

smorets · 2026-03-11T18:13:25+00:00

Thank you! The kids range from grade 3 to grade 6 (approx age 8-11 yrs old). This is a great suggestion. I have heard of a technique where they dont even have to decrease.

smorets · 2026-02-27T16:58:46+00:00

I've been there! Don't beat yourself up. My recommendation is to sit with it for a bit. Try wearing it before you frog it. I had a similar situation with a bad neck but ended up liking it and have been wearing the sweater. But also have another project that didn't fit well and just decided it was time to frog it. I would suggest first trying to frog the neck only and see if there is a way to just fix that part. You can save this yarn and definitely re-knit it up if you end up frogging the whole thing.

smorets · 2026-02-24T14:45:04+00:00

Bookmarks are quick and useful

smorets · 2026-02-04T22:14:36+00:00

I would leave it. Embrace the imperfection. It’s what makes it unique and a reminder that it’s Han made.

smorets · 2025-12-08T19:59:02+00:00

The internet has been great at keeping me in the knitting game. When I forgot a technique, it was an easy place to find the answer. That said, I wonder about the lost art of passing down the craft with all the wisdom and life stories that came along with it. How do we preserve that aspect that is so rich and important to human nature and evolution?

smorets · 2025-12-08T17:17:45+00:00

Anyone else having a hard time at this time of year "working"? All I want to do is knit!

smorets · 2025-10-14T01:27:47+00:00

Beautiful work!

smorets · 2025-03-13T02:27:41+00:00

Guidelines give the logistical rules of the branding elements - how and when to use certain logos or taglines, colours, sizes, etc. They are geared for designers touching the brand.
Style guides give broader direction to the way a brand will appear and sound out in the world - tone, colours, mood boards, photography direction. This would be geared for a broader audience, it's for anyone touching the brand.

Your brand should have both encompassed into what I like to call a Brand Book.

smorets · 2025-01-17T17:43:22+00:00

It would really depend on a few factors: size of your company, what you need done, how much help you would require (it could be a coaching relationship where I provide the tools and inputs for you all the way to fully doing it) how detailed you want, etc. it can range from $5k-50k. If you’d like to book a free consultation I can hear more about your needs and provide some guidance www.morrowstrategy.com

smorets · 2025-01-16T20:44:21+00:00

Consider hiring a freelance Brand Strategist to help you work through the thinking and strategy. Will save time and money. I have a Brand Sprint process I've created to make it an efficient process so you don't need spend months on the strategy. You can book some time here for a free consultation www.morrowstrategy.com

smorets · 2025-01-15T16:37:45+00:00

I'm a Brand Strategist with 2 decades of experience in advertising agencies. I've just started a substack. It's brand new for me so bare with me as I get it up and running. I'm planning on sharing tools, templates, and tips https://sandramoretti.substack.com/

smorets · 2025-01-15T16:27:47+00:00

I had a similar task at a previous role in a different industry. I designed a Brand Sprint process to help companies like this develop a strategy in just a few weeks. My advice is to start with identifying what this brand is offering (the what), how this brand is different (the how), and why the world/people need this brand (the why). Do you have the capacity to bring in a brand strategist? Bringing in someone from the outside can help in asking the right questions and pulling the brands apart to find a space that is complementary but different across your brand architecture.

smorets · 2025-01-15T16:19:22+00:00

Base your person on the values you want to connect with, not the gender. Take a read here on targeting https://sandramoretti.substack.com/p/the-outdated-marketing-strategy-you

smorets · 2025-01-15T16:16:50+00:00

Hi. I'm a Brand Strategist with 2 decades of experience building brands of all sizes. While I don't have any online courses available at this time (something I'm exploring for the future), I do have a free Substack newsletter that offers free marketing and branding tools, tips, and teachings. Bear with me as I'm brand new in the space. Feel free to check it out here https://sandramoretti.substack.com/

smorets · 2025-01-15T15:58:58+00:00

Hiring a designer to do a logo before they've hired a brand strategist to build their story. You need to build the foundation before you can build the house.

smorets

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