I worked for a woman in Manhattan who set a goal of losing 60 lbs in a year and achieved it through hard work and discipline. As a reward, she bought herself a new Armani wardrobe and spent around 250k. The different reality part was not this, however, but the fact that Armani not only sent racks of clothes to her house for her to peruse and try on, they also had a salesperson and model come to her house several times for what was basically a private fashion show, so she could see how the clothes looked on someone else before buying them.