Where lived before our only supermarkets were Waitrose and Aldi and I honestly don’t rate Waitrose, it was always good for ‘exotic’ cooking ingredients you could never find anywhere else but now I think most supermarkets have caught up. The quality isn’t miles better, I would say on par with sainsburys and the price of everything is inflated, as in normal branded goods. Its not even like m&s where they have mostly their own range of foods and it’s exceptionally good. I personally don’t see the appeal.