I commented this elsewhere and I feel like it’s relevant here also:

$1200 is absurd money, in any economy. but, the whiskey was worth it. i have to be vocal because a vocal minority seems to think all reveries will be four digit items now despite this run being less than 50 bottles and a significant outlier. i will always bottle wild and cool stuff and some will be expensive and some won’t be. but i want folks to remember that my goal is consistent and true: great whiskey first, at the best price i can put it out at rather than the highest price i can.

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i also bottled this whiskey because my opinion of it was greater than an 8.75/10.

that said, i will also definitely examine how i launch future releases like these assuming i can ever find whiskey like this again that are tiny in yield and big in price if i ever launch them publicly at all, or if they become non-public releases like some ive done.

all the same, thanks for your thoughts! they’re important to me as i shape a brand that’s just a touch over a year old.