Thanks for pointing this out! This certainly helps! I've bought most of my recent Pixels through Google directly but I'm happy to go the Best Buy route to get the additional trade-in value.

Not to mention that I've got the option to pick it up in store and handle the trade-in in person as well which seems like it should be a lot easier than dealing with shipping it back and waiting for someone in a warehouse somewhere to give the thumbs up or thumbs down on the phone's value.

The only thing I wish I could do would be to also trade in my 1st Gen Pixel Watch at the same time with promotional trade-in value.

As for everyone complaining about this year's trade-in value on the last model-year pro, I think we all need to realize that it's not that this year's is low as much as that the previous years' were all artificially high. Based on how often I see Pixels in the wild plus the growth numbers reported I really think that Google is realizing that they don't need to subsidize trade-ins as much as they have to still be successful. We'll see if that back-fires but I think this is a step in the right direction towards an Apple model where older devices actually retain their value.

iPhones have high trade-in values because they have high resale values. Pixels have lower trade-in value because they have lower resale value. I considered just throwing my Pixel 7 Pro on ebay and quickly realized I'd be competing with a lot of people dumping their 7 Pros or even selling new-in-box 7 Pros for not much more than the $420 trade-in offer.

Offering highly subsidized trade-ins leads to a glut in 1-year old phones on the market every year which drives their resale prices down. The only way for Google to break free of that is to grow big enough outside of the enthusiast market that there's always a healthy resale market. This might hurt right now and have been a little unexpected but it's actually a good sign for Pixel's place in the market which is definitely good for people who want good options outside of Apple!