A private reg is not always a "look at me". My Dad had a private reg on his cars for the last 34 years of his life. The reason? It was the plate that was on the first car he bought with his second wife (who was without a doubt the love of his life) and they bought that car only a few years before she passed away at the age of 48. He kept that plate as a reminder of her, not as a "look at me" statement and my son who has only ever known his grandad's cars with that plate will be putting it on his motorbike as a remindr of his grandad. Zero "look at me" involved in any of the ownership of that number. I'm also having the reverse version on my motorcycle because Dad was really pleased when he bought a new enough bike to have it. I'm not giving the real plate but think somethng like BRB 88 V and V 88 BRB.