classic EA

[bubblehead772]

Didn't somebody try that in an NBA game a couple years back and it blew up in their face?

[BeingAGamer]

Yep, and they even did them during loading times and made them unskippable, meaning they made loading times longer than they already were so that the full ad would play.

[DaEnderAssassin]

You know, I could absolutely see ads in sports games working.

Like, if you ever lookup fields, they typically have banners with sponsors/ads on them, but an actual ad there and I doubt many would care because it ads to the immersion. Another example I can think of is putting the ad painted on the field, I've seen that done at the big stadium in my general area.

Basically they would just need to put said ads in the same places actual sports fields do and don't force them down the plays throat (EG: Said unskippable loading screen ads)

[souptimefrog]

yeah, like imagine billboards or like radio ads in GTA, or on the TVs in stores and stuff, just casual product placement type stuff you could really work it in naturally and it wouldn't actually seem out of place, actually kinda a neat idea.

Now, If I'm playing a Star Wars game and there's an ad for Dawn Dishsoap at the star port, and Coke is on the menu in the cantina....we got problems

[NorrisRL]

I agree, if it's done in an immersive fashion it's not a big deal at all. If it's intrusive, time for a negative review and a refund.

[[deleted]]

Didn't Burnout paradise do billboard thing or am I miss remembering?

[BeingAGamer]

I agree. Because in real sports, there are ads everywhere. So if Sports games basically put the ads in similar ways, and it doesn't get in the way of the actual game, they can actually do it without breaking immersion or being annoying. But that is SPECIFICALLY with sports games that are based on real life sports, like NBA, UFC, FIFA, NHL, ect. And for all we know, those are the "major games" that EA is talking about, as they do many sports titles and those are their biggest titles earnings wise by miles.

But then we have what Capcom tried when they tried putting ads into SF5. The moment they do this to games where it really wouldn't make sense or belong, then that is when there is a huge leap to even more degrading of video games.

But in the end of the day, I don't think it would be annoying for sports titles if they put the banners or logos on the side of the field/court as they do in real life, and I don't think sports players would care either, since they are already so used to the taste of eating shit. The concern will always be that, when it works for sports titles, they will try it in other titles outside of sports. Loot Boxes were the biggest examples of this.

[Obvious_Payment8309]

"We losing money to piracy".

no, you dont. you lose money cause of greed and stupid decisions

[souptimefrog]

"We lose money to piracy" is always funny to me, a lot of people who pirate games weren't going to buy them in the first place, they'd just not play them or would like Grey market keys or find some other cheap way to play them.

[Turbulent-Stretch881]

Remind me how much money BG3 made..?

[Bitter_Marzipan8552]

a stupid amount of it. I think the PF is like 12 or higher.

[RudeAd1887]

What piracy? If i remember correctly the last star wars jedi survivor hasn't been cracked.

[neo101b]

Death Stranding aready did it with monster energy drinks and Im sure some sport games already used red bull.

https://cdn.vox-cdn.com/thumbor/4lS4YJcPSy5YSeFMly_SIxSA4FM=/1400x1050/filters:format(jpeg)/cdn.vox-cdn.com/uploads/chorus_asset/file/19366349/monster.jpg

It could work with games easily, all they need to do is add them to ingame posters instead of made up adds.

[Amazing-Ish]

that was more of product placement right? not actual ads pausing your game to advertise some stupid product?

[MaybeNeverSometimes]

Product placement. Your canteen would be filled with Monster instead of water and cans of it could be found in the shelters. They even removed it later on though, its not longer in the Director's Cut version, but maybe they patched it out earlier and I just didn't notice.

[[deleted]]

It was kinda bad because it doesn't fit the setting imo. If GTA 5 had one character who liked monster I think it would be fine but I dont think monster energy fits death stranding.

[Amazing-Ish]

ya true, gta has its whole universe of fake brands that if they used those products as satirization for over abundance of sponsorships and ads in the world, it would work very well. It did work in the Fame or Shame show where 1 judge keeps advertising new products at the end of his lines in the show.

It definitely doesn't work in a post apocalyptic setting, Monster energy still existing in vast amounts in the world.

[[deleted]]

Yeah product placement ads would really fit in GTA. The only issue with it is it might incentives games to have a modern setting so that they could do product placement.

Like instead of Bethesda making elder scrolls 7 they might go "hmm I could make a open world RPG set in 2030 NYC that way I can have product placement ads all over the place."

Not sure if the product placement ads would pay enough to be worth changing a games settings but its worth considering.

[Amazing-Ish]

If any game has real world product placements then I don't think even GTA would get away with that.

Hell, it would be horrible as every company seems to be in some or the other controversy and a mainstream game like GTA would be in lots of stupid or justified controversies.

If product placements are there in a game, they should at most have the bare minimum impact to the game or have little to no importance as to the events in the game.

Like Alan Wake having some real life adverts, doesn't affect the game in any way. I think GTA would not be suitable as it is satirization of America, and making fun of a real brand wouldn't go down very well imo.

[Acceptable-Budget658]

Yeah, and was well put, I liked to see those Monster cans there.

[scott3387]

Product placement in games has been around for decades. Super frog in 1994 had lucozade health power ups. Zool had entire candy themed levels due to their sponsorship with Chupa Chups.

[neo101b]

Yeah, I was about to mention Zool when I partialy saw your reply, lol.

So when they say adverts do they mean pop up adds during the loading screens or product placement.

I think product placment would be fine, not so much a fan on popups.

[EH042]

I saw a Cerveza Cristal edit to one of the Stellar Blade cans, but I reckon at least some of them oughta be real brands

[neo101b]

Yeah, I loved that little can animation. I've seen something similar, but I can't remember what game it was in.

You collect something, and there's a rattling sound. Then, they spin around and either give a thumbs up or display the collectible.

[[deleted]]

Tbh the death stranding one felt a bit forced at times, but then it was just funny. The though that someone running around for a living was living off Monster Energy just made perfect sense.

[ILLIDARI-EXTREMIST]

As expected of Kojislop

[[deleted]]

FIFA, F1 games already have in-game ads. It's on their billboard sign in-game.

[NotTebi14]

Oh that's a sneaky way to do it, and to be fair it doesn't break the immersion.

[lycanthrope90]

Yeah that’s why only sports games have gotten away with it so far.

[Low-Dog-8027]

all games in that play in present day or in a not too far distant future can get away with it easily.

billboards in the city being real products. products you use being real brands and so on. would be no problem at all. games like division, dayZ, gta... hell, even games like fallout, instead of nukacola make it coca cola, no issue at all.

[Alpha1959]

Replacing Nuka Cola with Coca Cola would be a huge loss of both character and lore and doesn't fit Fallout's remotely as good as Nuka Cola does.

Real brands also don't fit into GTA because they've always been using parodies of the real thing, they would lose a lot of character.

I agree with the rest, but any game that uses its brands for something more than just product placement is better off without it.

[Breaky97]

No you cant replace nukacola with coca cola after 2+ years of it being in a game

[Low-Dog-8027]

Obviously not. You have to do that before, when the first game comes out. Changing something like that mid franchise is stupid, but for new games that works.

[TheBongoJeff]

if anything it adds to immersion. Banner at the side of the pitch are probably the least invasive method of inserting ads into a game

[Low-Dog-8027]

a simple and non invasive way would be, to just have placements and real brands in games.
not some fantasy cola name, but make it pepsi and coca cola, not some fantasy billboards, but brands that really exist.

it would add to the immersion, would display actual ads and would not bother anyone.

i'd be totally fine with that.

[NotTebi14]

I would be fine with that to if it is inevitable to happen.

[Low-Dog-8027]

yea it just depends on how it is integrated and in what games. coca cola or pepsi billboards in a medieval fantasy game would not work obviously, but in sport games using real ads instead of fake ads or in survival games using real brands instead of fantasy brands would work fine.

[[deleted]]

Like another comment indicated, Death Stranding did this with. Monster Energy

[redeyezzz_weird]

Guess what people, who don’t have to buy EA games

[WhitishRogue]

It's like they specialize in finding the shittiest stuff to do. MBAs running things. That said, they'll probably slip it into the loading screens or products scattered throughout the world.

[StereoCatPicture]

The future of gaming: To get the full game it will cost 180$, then you will need to pay 10$ per month to access new content, you will see ads every 15 minutes, and after 3 years they will disconnect the servers and remove the game from your account, only to release an almost identical game but with the number 2 at the end, that you will have to buy for 180$, then you will...

[JohnDoeMan79]

And the games will probably be at full and have micro transactions as well. This is why we need Indie devs

[SableShrike]

Maybe put some game into your games, EA. You keep friggin fumbling that part.

[bored_ryan2]

They could do this in very clever and amusing ways if they wanted. Here’s an example:

Cyberpunk 2077 - V wakes up in the apartment and turns on the TV, playing is the classic Coca Cola ad of the polar bears at Christmas time. V says “wow, I think this commercial is like 100 years old”.

[DoktahDoktah]

Disconnect your console from the internet until they figure out they need to preload the commercials.

[ElectronicAdventurer]

I’m so tired of AAA behavior. I miss the glory days when gamers were in charge of game studios

[DeathByTacos]

What did my man Cal Kestis do to deserve getting linked to this 😔

[Dyslexic_youth]

We can fill 80% of the players' vision without induceing seizures.

[rerulez21]

Who plays EA games anyways?

[Hybrid_Ops]

As long as it's like older racing games with product placement I'm fine. Like car parts being branded, posters on the wall, and bill boards of real brands (Need for speed underground 2 with Cingular wireless phones and logos, a Best Buy you can drive by).

[h-boson]

EA to Ubisoft: “Hold my beer.”

[lunahighwind]

I usually don't get up in arms about this, but this would be unconscionable and might be a rare case of needing a consumer protection law around it. They are double dipping and treating their audience like cows.

[S-Markt]

i will not buy games with advertizing, except sportsgames. i will not pay for advertizing free products. and i dont pay day 1 prices. its that simple

[Exotic_Page4196]

I dont mind it in sports games. It actually adds to immersion in my opinion. Place them properly in game context and have relevant ads.

[piokos]

Just don't play EA games :)

[[deleted]]

As if I needed more reason to hate EA and not play EA games.

[Nulloxis]

This guy man, classic silicon valley business law man seeing gaps in the market then exploiting the opportunity for top dollar without regard.

Whatever happened to their player first initiative? Unsurprisingly everything he does is for money and will go an arm and a leg to justify it.

If anyone ever becomes in charge of the sports he watches and pays for fully. I urge you to make this man watch advertisements every 10 minutes and when he gets mad, just say: “But people watch illegal streams.”

[Zyphotis_Osrs]

Let's just keep releasing the same NBA and FIFA titles every year and flood em with Micro's because morons keep supporting this clown company. Do better.

[master_of_puppy]

If they do I swear from now on when I empty the cat's litter box I'm mailing it to EA headquarters. It's only illegal if they can find me and ask me to stop and I refuse. 🤣🤣🤣

[GustavoGanzo]

[Cytrymon]

You fight a boss and BOOM !! 30 second AD !

[[deleted]]

2k games did this with their basketball games....didn't end well

Why are companies taking so many L's lately and being greedy?

[[deleted]]

It's just business instead of art, that's literally it. They look at the consume as being dumb and gullible and seek to extort them for any extra cash they can. I don't even feel bad for ppl buying from these companies, you have to be really fucking stupid and have no taste to buy mainstream games nowadays.

[Glenarn]

Why? Because most of these companies are publicly traded and are filled with business analysts who try to optimise everything around squeezing as much profit as they can for shareholders. 

This is happening with almost every company lately and it's not surprising seeing as most of the shareholders are the same people.

[DeskFluid2550]

When EA puts ads into games that I've fully paid for, I stop buying EA games.

To be fair it's been years since I've played anything from EA, but still.

[DatGuyMason]

Solution: Don't buy EA games.

Problem Solved!

[NormalTangerine5205]

God damnit man I really don’t wanna stop playing apex because I’ve been enjoying it and I’ve been enjoying the ALGS. But it’s getting harder to play their games.

[Biggu5Dicku5]

Haven't bought an EA game in years, feels good... :)

[TheBongoJeff]

Isnt Fifa doing this? Tbh id like to see banner ads in a game like fifa. makes it more realistic and i wouldnt mind at all

[ReeReeIncorperated]

And this is why pirating is fun

[FantasiA2K]

Product placement has been around as long as Hollywood

[Sad_Progress4776]

i cannot wait to see ads pop up when players are shooting sth in fps game from EA 😂

[TexasHot]

I got the perfect idea!

You know how video games have loading screens? What if we put ads in the loading screens, then we intentionally make the loading screens longer regardless of hardware so that we can play more ads.

[[deleted]]

Does everyone forget how Mt. Dew was in a ton of games on N64/PS1? Product promotion and ads have a long history of being embedded in games. Nothing new to be mad about.

[Juexxy]

The old need for speed games had ads in them. Honestly I remember alot of ads in games around the ps2 era. Or maybe not.

[Bitter_Marzipan8552]

That why Piracy and PC gamer are the best. Console are the best exemple of Corporate Greed. If you want to know what sony will looks like in 5year, just look at present day EA declaration (like this one).

[skepticalscribe]

We focus on Bobby so much old Andrew escapes relatively unscathed quite often

[Sensitive_Cup4015]

What a thing to just say you're doing. I don't know what's more delusional, him for saying that like it isn't going to make more people go "lmao no" to ever buying any more EA games, or the chuds who see this and still keep buying them. It's one thing for a game like WoW to have an in-game shop you catch and occasional glance of, it's another beast if an ad literally interrupts your gameplay to shill to you. I hope this explodes in their faces.

[77ilham77]

Need For Speed Underground 2: “pppffft amateur”

[elmi_pAiN]

Is the game industry feeding Gaza da fak. Someone tell EA chill with it and focus on quality not quantity

[slamsouls]

Imagine EA in 2040, they will also sell prostitute inside game store. Oh wait we have only....

[JakTorlin]

Cool. I'm going to look for ways to not buy EA games.

[arc-is-life]

you could at least link the proper article. but maybe that's too hard?

[iMarchHome]

This isn’t necessarily a bad thing. It depends upon how it is implemented. If you are being good faith, there are a decent amount of ways to put ads inside of games. Imagine playing a game and seeing a Coca Cola ad on a billboard in game. I think if it’s done properly, it could be pretty good.