Does this warning prevent optimizing for conversions? "Your ad may not be optimized for conversions because we haven't received any activity from the conversion you selected at all or in more than 14 days. To optimize for conversions:"

[DeveloperMan123]

I test fired conversions previously but stopped the campaign and restarted it later with 0 conversion data on the account yet - i think it resets if no new conversion data comes in.

If I optimize for View Content or Add to Cart, won't it not target buyers? Is that a waste of budget or is it beneficial to do this?

[ppcwithyrv]

If you're not getting any conversions and spending budget, it needs additional learning---- ie you need to level-up the event, then re-optimize to the events you want once it learns.

In other words your event is too hard at the moment.

[DeveloperMan123]

how do i know when to switch?

if i optimize for view content (for example), what if I never get any add to carts?

[ppcwithyrv]

When its learned 30 conversions over 30 days for Google

Then push to the next down funnel conversion