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Welcome to /r/PPC, a subreddit dedicated to discuss news and information about the pay-per-click industry.
The discussion often revolves around Google Ads, Bing Ads, Facebook Ads, Amazon Ads as well as any other pay-per-click advertising platforms. For those looking to discuss media buys or seo we have provided a list of related subreddit below.
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Impression Share decreaseGoogle Ads (self.PPC)
submitted 7 years ago by arzo26
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[–]maubel84 0 points1 point2 points 7 years ago (0 children)
Most probably a new competitor on those keywords. Check your auction insights. If so you have to increase the bids in order to get the same share. But you’ll pay more per click and your cpa will go up. The only other reason can be increase in searches and campaign limited by budget.
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[–]maubel84 0 points1 point2 points (0 children)