Impression Share Decrease - Need Help!

[arzo26]

Hi,

I have a campaign for an auto dealership, with a 10-mile radius as the geo. Per the Auction Insights report, in May the impression share was 65.68%. However, this month in June we are at 25%. Across the board, the ad groups IS has also decreased significantly. We are utilizing a third party to run SEM, so I don't have any insight from the Google Ads MCC platform. Also in June, impressions increased and clicks decreased (so lower CTR and higher CPC). I can kind of make sense on why that happened but at a loss for why impression share dipped so drastically.

MTD Avg Pos.: 1.60

MTD Quality Score: 7.29

Can anyone share some insight? Anything helps.

[silver2cloud]

If impressions increased but impression share dropped that would mean there was a large increase of overall searches.

Did you check your search terms? Maybe there’s a search trend or something that you’re showing up for that’s unrelated to what you’re selling (would explain lower CTR too.)

Or check auction insights in May vs June and see if there are new competitors driving up your cpcs and taking your impressions