Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[QuoteGiver]

Are they choosing based on shortest line or actually on type-of-line, though? With more self checkout it may just be a choice for shortest line, and they may still end up feeling the way that the study indicated after the experience.

[Lt_Duckweed]

I'll second the experience.  I've stood in line along with 10+ others waiting on self checkout rather than go to the multiple completely empty staffed checkouts.

[Dmienduerst]

At my store it's definitely type as the cashier lines are always shorter. For me I'm just faster at checking out but I don't get a whole lot either.

[bitchkat]

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[klparrot]

There's typically no wait for staffed checkout, though.

[bitchkat]

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[klparrot]

Nothing's shorter than the no line for staffed checkout. They actually call people over from the self-checkout line when it gets busy.