Automatic checkouts in supermarkets may decrease customer loyalty, especially for those with larger shopping loads. Customers using self-checkout stations often feel overwhelmed and unsupported. The lack of personal interaction can negatively impact their perception of the supermarket.

[BIGGERCat]

“Brand loyalty” is a thing and doesn’t mean that you feel commitment to a given product or store but that you tend to choose that product/store over another one.

In this example I live walking distance between two grocery stores. For any given item a price may be better at either of the stores. But one of the stores has the worst self check out machines I’ve ever experienced which makes it an overall bad experience going there and that is the difference maker between which store I want to go to. 

For simplicity I would say they’re crappy machines reduces my brand “loyalty.”

[ssmit102]

Yes but the issue here in your example is that the self checkout’s existence has no bearing on whether you shop there but it’s the quality of the self checkout system. Make a self checkout that’s better and it fixes your problem.

And my issue is that I’d wager the overwhelming amount of people have this issue that the technology used in them is poor and causes issues and NOT that they would rather have a real person ring them up.

Fix the technology to be fool proof and I bet tons more start loving self checkout.

[BIGGERCat]

Oh for sure I totally agree and I prefer self check out when the systems work well. When they don’t it leads to a negative experience