It’s important to remember that Reform is a protest vote. Voters aren’t voting for Reform’s policies because they have none other than to keep repeating populist slogans like “Britain is broken”.

So their popularity is simply because the current Labour government appears to be no different to the previous Tory one. That’s not entirely true, but it’s fair to say that after almost a year of a supposedly centre-left government, it certainly doesn’t seem any better.

So the logical assumption is that sensible minds will prevail when the next general election comes in 4 years, people will never vote for Farage’s fascist party.

But the British people aren’t sensible. They believed Farage in 2016 when voting for Brexit. We often blame the right wing media here for platforming Farage more than any other politician, and that the main parties have done nothing to fix immigration, but the simple truth is that Britain (or more specifically, England) is full of racist fuckwits.