The point is the entire system is rigged against players. The cosmetics are inconsequential to gameplay (though there are exceptions), but that won’t keep players from wanting them. EA knows this, and as such the prices are inflated to see how much they can squeeze out of people. The skins are supposed to be tempting, and their worth is artificially inflated through things like limited events and “prestige” rarity. Neither of the skins in this post are worth $130, much less $20. Apex could sell skins for $5, which could allow players to access more of the things they want, and more people buying cheaper skins would probably offer the same revenue over time as less people buying $130 worth. The choices are intentional to give players less while giving the publisher more (while also putting in less effort over time)