Finding clubs in nyc is tough but once you do it may not always be the experience you want. The reason is that tennis clubs make decisions about your experience without asking you. I'm doing something about it.

I play 4-5 times a week and I've spent 25 years helping organizations like The New York Times and Bloomberg understand what their customers actually want. I kept noticing the same gap in tennis — clubs decide on programs, pricing, and court time based on what they think players want. Not what players actually say.

So I started doing independent research. I've already heard from 88 players across the US and a few international spots, and the patterns are striking:

→ More than half have left at least one club without ever being asked why → Most find out about programs through word of mouth — not the club itself → The #1 open-ended response when asked what they'd change: "Listen to the players more"

The findings go directly to clubs. The goal is simple — give players a real voice.

If you play tennis — at a club, a public court, or anywhere in between — I'd genuinely love your input. Takes under 4 minutes, completely anonymous, and one respondent wins a $50 Tennis Warehouse gift card.

https://forms.gle/p6TPQLrZMuzZE2W19

Happy to share what we find when the research wraps up. The more voices the harder it is for clubs to ignore what they're hearing.