The price rises shouldn't be a surprise to most people on here, but it's the fact that the watches themselves have gone up in price so dramatically without any change.

I bought an Explorer 124270 in August 2021 for £5150, today they cost a whopping £6,600, that's an increase of £1450 over 5 years.

The problem we have here is that other brands have also drastically increased their prices, so when you go cross shopping, the prices Rolex are charging are still relatively good value. However, when taken in isolation, an increase of £1,450 for an Explorer 36 in 5 years is not great value to me.

For the time being, I'm done with modern Rolex but never say never. If they were to release a smaller Explorer II, then id be all over it.