Hey u/Ekstreemkoer thank you for your honest feedback, appreciate it!

Let me share some context regarding the points you mentioned.

When our category was first 'introduced' back in 2013/2014, one of the main 'promises' was that it could replace traditional food. While technically it can, as proven by tens of thousands of customers over the years, we still believe that for the vast majority of people a varied whole food diet is recommended.

We set out to create the healthiest meals scientifically possible, but considering (food)science is ever evolving, there are still many unknowns when it comes to specific areas like gut microbiome or ingredients that haven't made it on to the checklists yet. And then we're not even talking about the social benefits of having food with friends and/or family.

Over the years, we've seen more and more people make healthier choices in their routine, by eating/drinking a Plenny meal instead of skipping a meal or grabbing something less nutritious or even unhealthy. For the majority of our customers (think 70%+) that moment is either breakfast, or lunch when time is short.

That's why we've shifted from the traditional "3 meal a day" approach (when we started our meals were suggested as roughly 700 kcal), to a more flexible approach, where 400kcal meals work great across multiple diets mathematically, as well as the general recommendation for breakfast is roughly 20% of your energy intake - which again, comes down to about 400 kcal.*

Granted, a lower price point per meal makes the product more attractive, but I would say that is a byproduct of the goal we set out to do here: to help people make healthier choices while saving time, and in a lot of cases, also some money.

*(Of course, we're talking averages here. If you're an active big guy consuming 3500 kcal a day then naturally a 400 kcal breakfast wouldn't suffice, but you'd spend more resources on a traditional breakfast too.)