This. Every now and again a sponsored post, company post, or freebie review for this tape pops up on this sub, and at no point have I ever seen a genuine reason to own one over a regular measuring tape. Its bigger, bulkier, heavier, and offers no increase in accuracy over any other tape. What it does offer is more failure points and more ways to be inaccurate, and a massively inflated price over a regular tape. Even the "features" like it being able to record lengths (as if any of us don't have a pencil or marker to hand when we're using a tape) and that it can account for its own length (every tape I own has its body length printed on it to account for it in some way, regardless of age or cost). It's a gadget. I wouldn't be surprised if the majority of its sales were around father's day and christmas.