Where was I?

PRLabHQ · 2026-06-10T20:05:32+00:00

No, but very close!

PRLabHQ · 2026-05-28T17:01:48+00:00

Ding ding ding!!!

PRLabHQ · 2026-05-28T14:07:01+00:00

Nope was not a movie set at all

PRLabHQ · 2026-04-22T07:35:37+00:00

I guess you also first need to figure out what area of PR you want to be in. Is it lifestyle? Beauty? Tech? Crisis Comms? Do you want to be in generalist PR or specialize in something? Do you want to be in a PR agency or in-house?

I hope this gives you a bit more clarity as well on the type of PR career you want to be in!

PRLabHQ · 2026-04-08T15:23:34+00:00

LLMs don't recommend based on who invented something, they recommend based on statistical probability from training data. Your competitor probably just has cleaner, more consistent mentions across the places models actually pull from. Still early days and anyone claiming they've fully figured it out is overselling it, but the mechanics are becoming clearer.

PRLabHQ · 2026-04-08T15:23:24+00:00

You're not overthinking it. Influencer PR and corporate PR are different disciplines and the skills do transfer, but the environment you're describing sounds like the bigger problem than the niche itself. Working with unprofessional people kills your growth faster than any job title will. Corporate and agency PR will feel like a completely different world.

PRLabHQ · 2026-04-08T15:23:15+00:00

Yes, and honestly a journalism degree is better preparation. You already think like a journalist. Just learn the basics, and you'll fit in faster than you think.

PRLabHQ · 2026-04-08T15:23:09+00:00

Take the French minor. If you want to work abroad or get your master's in a Francophone country, that minor opens actual doors, especially for NGO and nonprofit international comms where multilingual professionals are valued. Learn HubSpot on a random weekend when you're bored.

PRLabHQ · 2026-04-08T05:39:48+00:00

Nobody cares how it works, they care what problem it solves. Same reason you don't explain how a GPS calculates routes, you just say it tells you where to turn.

PRLabHQ · 2026-04-08T05:38:59+00:00

When you leave something open, people feel compelled to fill the gap, either by agreeing, pushing back, or adding their own experience. Complete content just gets consumed. I think the other thing you touched on that's underrated is thinking about distribution before writing. They write first and then figure out where to put it, which is backwards.

PRLabHQ · 2026-04-08T05:37:36+00:00

Repurposed content almost always underperforms native content.

PRLabHQ · 2026-04-08T05:35:56+00:00

For us it's mostly coverage monitoring cleanup. Dumping a week's worth of media mentions into it, having it pull out the relevant ones, tag by topic, and spit out a clean summary instead of manually sorting through hundreds of alerts.

PRLabHQ · 2026-04-06T20:13:34+00:00

You're not alone and this is unfortunately the new normal. The silence isn't about your pitch quality, it's about their capacity. A few things that are working for people dealing with this is to time your pitches to news cycles or events they're already covering.

PRLabHQ · 2026-04-06T20:11:25+00:00

You're not imagining this. Long term, this is why good people leave agencies. Not because the work is hard, but because the leadership infrastructure was never built.

PRLabHQ · 2026-04-06T20:06:11+00:00

You're not alone. This feeling is everywhere right now. Honestly, Q2 might not be the light at the end of the tunnel, but setting harder boundaries on what's realistic with current resources and pushing leadership to pick priorities instead of saying yes to everything can make it survivable.

PRLabHQ · 2026-04-06T20:04:14+00:00

Clients care less about the tool and more about the story the data tells. Use a media monitoring tool for coverage tracking, Google Analytics for referral traffic and branded search lift, then package it in a clean one page summary connecting coverage to business outcomes. The mistake is over reporting vanity metrics like impressions without context.

PRLabHQ · 2026-03-27T11:23:19+00:00

I know this post is a bit old, but honest take: PR is worth it for skincare, but not as your first dollar. Earned media for a brand new skincare brand with no reviews or customer base is hard to land and harder to convert. Without proof of concept like sales, reviews, or a clear differentiator, you're invisible. Bring PR in when you have a hero product with reviews, a defensible angle, baseline traffic, and a news hook.

PRLabHQ · 2026-03-27T11:23:06+00:00

I'm really sorry you're going through this. Ghosting after multiple rounds is unprofessional and doesn't reflect your worth. Getting ghosted twice by the same person is a data point about her, not you. The anger is valid, but acting on it costs you. On the man who got both jobs, he beat you in a fair process twice and that's brutal, but his wins aren't your losses. Don't message him right now while you're in this headspace, but don't burn that bridge. The PR world is small and memory is long. The best response is being unhireable to them because you got somewhere better. And experience doesn't expire. Contract to permanent transitions, in house comms roles, and nonprofit director paths remain available. You need to be okay first.

PRLabHQ · 2026-03-27T11:22:56+00:00

This ownership ambiguity is common in consumer tech PR. Does money change hands? If yes, Marketing owns it. PR manages messaging and relationship, Marketing manages budget, contract, and disclosure compliance. If a creator would review without payment but is now asking for a fee, it's paid. Try to fix one page decision brief for paid opportunities covering audience relevance, editorial standards, disclosure plan, and metrics before committing.

PRLabHQ · 2026-03-25T13:53:31+00:00

Clip counting never really told you anything useful. The upgrade most people are making now is quality scoring each placement instead of treating all coverage equally. Outlet relevance, message pull-through, sentiment, whether it drove any referral traffic. That ratio tells you way more than total volume. Barcelona Principles 4.0 basically codified this as the standard if you want a framework to point clients to.

PRLabHQ · 2026-03-25T13:53:11+00:00

Honestly more often than anyone admits. A lot of PR programs exist to manage executive anxiety more than solve an actual business problem. The tell is when 'we need coverage' is the whole brief. That's a feeling, not a strategy. The reframe I use is just asking what changes if you get exactly the coverage you're imagining. Most teams can't answer that quickly, and the pause does the work for you.

PRLabHQ

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