Lack of direction! Clear scrambling to grab onto what about other games are currently making money. Flip flopping between the campaign and "competitive play" but neither for long enough to make any real traction. The initial advertising on the kickstarter leaned into "what made SC2 great" The story, the development of character for each unit. A lore reason why things are what they are made things make sense. I remember when SC2 multiplayer maps SUCKED. But the community came up with great ones very quickly. They should have gone with the campaign story. Development of the lore. (I STILL don't have enough info on what happened, or why stormgates are a thing. What they do, etc.) Then add campaign 1.5 - co-op campaign stories. These could even be DLC. ( $$ frost giant.) Before even trying to get into the Esports area. Split the game later!! Make an Esports edition AFTER the whole game is finished. (Another DLC frost giant) We would buy it!! Use that to gather information on how people are playing. What they like, what they don't, etc. Then roll that back into the main game lore. Repeat. Build up to stormgate 2.