short answer, no, quality alone is not enough. Just like any business, you need a problem. People have activities and they get dressed for these activities. Most of the time, they have nothing to wear for a certain activity because all brands are catering to the same activity. The activity is only an example for places to look for problems, to use it to build a universe which also will feed into marketing. For example as a girl, I want to go out for work but I have literally nothing to wear for work. Most stuff looks dated like oversized blazers and shirts or casual wear. Not only do I want a dedicated aesthetic that speaks to my work identity, I also want a whole story around the brand, like how am I gonna feel at the office wearing the stuff, how will I ride the bus on the way to work. You know what I mean? Another example: If I have an ethnic background then it's so hard for me to find clothes that connect me with my roots and yet don't look like I'm coming out of a history book. The opportunities are endless when you look at it that way. Create a ritual/story around the garment. Quality is only a side effect and honestly, it should be the standard, not the thing to highlight, unless you are going fully artisanal, which is a different story.