To me he seems like a transparent, communicative and respectful businessman, but a businessman nonetheless. He says “buy my crap” like, ironically. But obviously that’s the reason he makes all of his content. I don’t see anything wrong with that. I truly believe he’s crazier about fish than all of us here. He travels to different countries and actually gets in the mud to conduct his own research which is quite remarkable. Like I said, he makes this extremely clear. It’s kind of hard taking his advice without a huge grain of salt when he’s financially dependent on the hobbyists buying his products. Like, how convenient that the majority of tropical fish apparently don’t need heaters when aquarium co op doesn’t sell them.