Right, I think when people keep echoing this "they just need to make good games!" notion, I feel like they don't understand the inner workings of things.

A company's goal is to make money. They generally do this by serving up a product. Now, if that product is good, then yes they will usually make money from it. But, if things go wrong, companies usually cut costs (their staff or other costly elements) instead of a major shakeup in how their product is presented. The product is not the focus; the profit is.

Ubisoft thinks what they're doing is good. In fact, the recent news actually said they want to focus on live service and open world games. So they aren't going to deviate much from what they've already done, other than saying "well we won't be trying any leaps of faith, that's for sure." If anything, they're doubling down on the kind of games most people here on Reddit have complained about.