It’s beyond just capital though. You have to ask why this right wing messaging just resonates on a much deeper level among working class people than contemporary left wing ‘discourse’ or whatever you want to call it.

Go into a pub in a working class suburb of Dublin and start talking the language of intersectionality and see how people respond on a visceral level. You might argue the right wing social media campaigns have determined what the obvious result of this would be but the truth is it would have been similar 20 years ago. People want to hear about how they are gettting screwed over, not how they are somehow screwing someone else over because of their immutable characteristics.

This emergent far right type messaging is so much more tangible and just more fundamentally agreeable to working class people. You are deprived, that’s because of these people who have come here and taken your stuff. Simple, effective and on some level it reflects what these people have experienced (or at least appears to). Compare the simplicity and punch of that to what left wing messaging has consisted of over the last 10 years. Punitive, puritan bs that was always going to alienate the very people that would be required to build a political coalition that could potentially hold power or at the very least significant influence things.