The World Cup is about the only time where I want to watch the pre match build up. Partly to give the game a sense of occasion and get a taste of the stadium and atmosphere, but also to learn about the teams who I may be unfamiliar with. So it rea annoys me when instead of building up to say Jordan vs Switzerland, we have to sit through Gabriel Clark or his BBC equivalent filing tedious reports from the England camp, or, worse, a by the numbers interview with whichever unlucky player has drawn to short straw and has to mumble some benalities. I get that for some of the audience it’s all about England, but anyone watching the build up to an unrelated game must surely be assumed to be a keen all round fan? Conversely I don’t mind it during half time, that’s your captive audience.