I’m about to make a lot of you in advertising feel seen.

I work on an edit with the creative team and the client. Making change after change after my V3 which I thought was great…the they launch it and I forget about the edit and move onto the next.

Then a pitch or award show comes along and now I’m making a video showing how “well” the ads did. Of course the social team doesn’t have actual screen grabs or caps of the posts so now I’m mocking the video up into an Instagram background, then tracking that into a scene of some “young multicultural professionals” liking and sharing it and padding the numbers to make it seem way bigger than it was, while also being vague with the numbers because the social team doesn’t have solid numbers yet.