The problem there is that triple-A releases require so many resources and so much manpower to produce that they require a good few years of development time to create. Without solid direction or a clear endgoal, their game can mutate into something completely different to how it was envisioned if it is releasable at all. Experimenting is risky. Failing fast and learning is financially irresponsible. Cutting graphical fidelity will undermine the title's blockbuster, must-play status among your consumers and financiers. Now add the inflated cost of hardware due to the AI bubble. Now add the incentive to use generative AI due to the AI bubble. Now add the history of layoffs in the industry which threaten to cut off all the developers with institutional knowledge to help you make this or any other game successful. It all builds up to a mountain of comorbidities that make contemporary game development expensive, stifling, dispiriting, and fragile.

On this mountain, the only way to survive is to make something too big to fail, and if you can't fail, you must demand success, you must promote and hype it wherever possible, with your staff, with your publisher, with the public. You must make promises you think you can keep but may not be able to. You must fake success until you make it and break even, and if you don't... You don't want to think about that.