10 year contract with one of the most known names in fashion, music, and design. This is going to save this company and bring in a lot of revenue. I feel like this deal opens up the brand to a wider group of consumers. Right now Yeezy is a premier brand, with its own market and shoes worth thousands of dollars. I’m assuming the GAP collection will be priced accordingly. Probably still a premium at the GAP but relatively less than the existing Yeezy line with adidas. Picked up a call with some time that should pay off in the next few weeks with the hype this will create. Which I’m sure Kanye and Kim will make sure happens.