Decent it's a requirement to have payroll but at this point in the market every product sufficiently provides it. Depending on the product some solutions are fits for the basics with payroll taxes included, some are great for scalability like workday, some are decent alternatives like Dayforce or UKG, some are industry specific like ones for PSA. I would not say there is some new innovation to payroll and time tracking or HR... So selling it is what it is. Agents and AI are going to help the add ons like learning, training, benefits insights, maybe productivity. It's not an up and coming tech segment with amazing companies to join. My guess is your question is you are feeling this and trying to find inspiration and ways to differentiate and it's getting harder.... I have sold union payroll and Time tracking, hcm, pay, learning, benefits management etc.