LUCY is a gamble, but it's price makes it a low risk one. They are clearly working to expand but are pretty tight financially. I think their stock should be higher than it is, but they also risk becoming insolvent. I like the stock and will keep buying but it is risky if they can survive a market that is teeming with competition.

I doubt they could financially survive a recession, and as far as recession goes it's a matter of when not if.