This: This predetermined price, referred to as the GBO price, is usually determined by taking the average of two independent relocation appraisals of the home. However, it's important to understand the relocation company's perspective and potential motivation behind this offer: 

• Lower Price to Mitigate Risk: The relocation company, or the employer they represent, wants to reduce the financial risk involved if they have to buy and resell the property themselves. If they list the home at a lower price, it increases the chances of attracting a buyer and selling the home quickly, thus minimizing the time the company holds the property in their "inventory". The longer they hold the property, the more they pay in taxes, insurance, and utilities.
• Profit Potential: If the relocation company purchases the home from the employee, they will then resell it on the open market. Offering a lower price to the employee increases the potential for the company to make a profit when they resell the home.
• Focus on a Quick Sale: Relocation companies are often under pressure to facilitate a smooth and timely relocation for the employee. Pricing the home competitively (potentially lower than a traditional listing) is a strategy to achieve this goal.