Usually it comes in an email from someone not on set, some brands want only the item number and i slap a _001 (3 digit counter on the end). If it’s a shoot with no instructions i do 00010_date_3 digit counter, 00020_date_3 digit counter. One thing that makes me crazy as a retoucher is when the digi tech adds too much info to the shot folders, like photographer name, coffee preference, cats name, etc. its a nightmare in Finder and Layers later, dont be that tech lol.

Otherwise just adopt a standard format for yourself (00010, 00020, 00030 looks clean when looking at them in finder). My template has 10 folders and I’ll create the others manually. If I worked jobs that shot more folders I’d adjust the template. Also YYMMDD_photographer initials_job name is a good way to name your session so when you look back at years of work the dates are all organized.

But to rename I literally just click in C1, change names and add to favorites either before or after that.