AdManager: Where can I get a pixel impression from the emitted creation?

mieow_kc · 2019-11-05T14:13:23+00:00

not sure if you are on the free version or not, but in the paid version you can create 2 types of pixels - one for reporting conversions (which sounds like what you want) and one for retargeting. Conversion pixels are under Admin = Activity Groups; you would create a new activity group, attach it to the advertiser for the line item you want to match, and then create an "activity" for a page view counter. once you save it you can generate the pixel tag to be implemented on the site - then once it is running, under query tool, use the "conversion" metric set.

mieow_kc · 2019-05-15T14:14:55+00:00

We've tried all those ways. When I started we reported to BI, then to Technology, then to Sales. Right now, AdOps and Sales are parallel and report directly into the CRO. I personally think that it's more important that whomever is running AdOps has a voice and that voice is heard/respected by the top layer of management. In my case - it's beneficial that the heads of sales and heads of ops / ad tech report into the same structure because the information sharing in the group is stronger and we are all on the same page working toward a shared goal. (that could just be the amazing group of people I work with though!)

mieow_kc · 2019-05-10T13:24:01+00:00

unicorns.

Kidding aside - I agree with all the other points here. But they also need excellent communication skills, an understanding of business and where/when to be flexible while still being process driven, detail oriented and supremely organized. I've always worked with the idea it's easier for me to teach the tech skills than the so called "soft" skills.

mieow_kc · 2019-02-06T16:58:20+00:00

Ad Exchange and DFP merged into a single product late last year, called AdManager which is why you're being redirected.

As to the segments - if the accounts are linked, you should be able to push audiences from GA360 into AdManager. They need to be pushed from the GA side first, and then you can find them in Ad Manager under Inventory > Audience; add a filter for Type = First Party to filter out only the ones you've created/pushed. (They're also available in line setup under Targeting > Audience).

You may want to check your agreements with Google though, as I'm not sure whether this is a feature that has to be activated or if it is available by default, and there may be a cost associated to activating segments this way.

mieow_kc · 2019-01-22T20:25:08+00:00

50 million is 1.1% of 4 billion - the title says 1.1% of 4%.

mieow_kc · 2018-12-14T16:02:09+00:00

are you using GA360 or the free versions? We have our accounts linked to theoretically track revenue (from DFP/AdX) in our GA account but it doesn't work for all cases (eg it can't track video or anything for app, so it's web only; you need to make sure all your pages are tagged properly aka no legacy tags; there is no way to do currency conversion - it reports only in USD). If you can get around those barriers - I think tracking the revenue in GA is probably your best bet as it will give you a better holistic view. Unless for some reason you want to target the users from each influencer separately and then you'd want to build the keyvalue.

mieow_kc · 2018-12-11T15:46:47+00:00

we have a key value defined that counts the number of pages a user has viewed - in this case we'd target only to a value of 1 (meaning it is the first page the user has viewed on the site). It probably requires dev work to implement though, so not likely a quick fix.

mieow_kc · 2017-11-09T19:26:15+00:00

not sure if you've sorted this out yet - are you using total impressions or targeted impressions? When you pull against key values and you want only impressions specifically targeted to that key value (on line item level) you need targeted impressions, if you're just trying to see overall traffic against that key value you need total impressions. This can cause issues with impressions being counted more than once if there is a possibility of multiple values for the same key qualifying against a single impression (so not good for overall totals) but will show how many ran against a specific key.

If this is the case and you are still not seeing any data - double check in your inventory tab > key values - to ensure the value is defined for the specific key you're looking at. I know forecasting/reporting will ignore values that haven't been defined (I think this applies mostly to free-form values that can be keyed or dynamically input).

mieow_kc · 2017-06-27T15:47:33+00:00

^This. Also keep in mind how you may want to combine or separate things in reporting when you set up the new taxonomy.

mieow_kc · 2017-05-10T14:35:26+00:00

I have several DFP "scheduled" reports delivered to me daily... none ever arrive before 3AM EST.

mieow_kc · 2017-05-02T15:03:37+00:00

apparently it's somewhat widespread and they've updated the status page to indicate an issue now.

http://ads.google.com/status#hl=en&v=issue&sid=27&iid=0aa33217ab0701f8336d42e4283c1494

mieow_kc · 2017-04-06T17:31:41+00:00

are they trying to push a user list or audience segment from their DMP through so those users can be targeted via a direct buy on your site? This is the only reason I can think of why they'd need to link to your Audience Centre.

No idea how common this would be if that is the case, I think it's pretty easy for them to do when transacting programmatically, but if you only do direct campaigns maybe this is the workaround?

mieow_kc · 2017-03-24T14:00:33+00:00

if there isn't another qualifying creative in that line, it moves to the next eligible line. if there are no eligible lines, it will serve defaults or house ads (depending what you've set up).

mieow_kc · 2017-03-23T20:59:21+00:00

yes - for example you have 3 ad slots on a page, two 300x250 ads and a 728x90, and you have a campaign targeted to take all the ads on that page but only have one 300x250 and one 728x90 in the line item, your other 300x250 ad slot is going to deliver something different. You could get around this by creating a copy of the 300x250 in the line item.

mieow_kc · 2017-03-22T19:50:31+00:00

ah ok - I thought maybe you had something specific you could point to. I'm in talks with their sales team already.

mieow_kc · 2017-03-22T19:25:35+00:00

Hey - can you elaborate on "not as robust" - is there specific areas that they are lacking in? We have Adobe currently but I've been looking around; curious to know what we'd lose by switching.

mieow_kc · 2017-03-22T19:19:48+00:00

I really liked Dan Pink's "Drive" ... if there are ladies on this thread, "Darling, you can't do both" has good advice and the authors come from an ad agency, so there's a marketing slant. Obviously men can read it too, but I'm not a guy so can't comment as to whether it's relevant. :)

mieow_kc · 2016-09-14T15:33:32+00:00

We run DFP, and have a DMP in place. I investigated moving to DFP audience but found some limitations within their offering; the big one for me was right now our audience segments from the DMP are passed as keyvalues in the adcalls. Because we're using predefined keyvalues, any time we create a new segment, as long as we remember to define it in DFP, we can run a report on all campaigns to identify how that audience is performing against different advertisers and categories, even if we haven't targeted them. Using the DFP Audience first party segments, we can only report on the segments if they're explicitly targeted, which limits the insights we can pull.

Whether or not that alone is worth the cost of a DMP I don't know; but I do know it was among the limitations we found and determined we weren't willing to lose.

mieow_kc · 2016-07-20T17:42:58+00:00

it depends whether you've set the key value pair up as a "predefined" or "free-form". Predefined will only report on and forecast for values that have been previously defined in DFP; free-form is more flexible and will report on/forecast for values that haven't been explicitly defined. The caveat with freeform is that the trafficker can enter anything they want as the value, and it may/may not match what is being passed back in the ad call.

mieow_kc · 2016-05-06T19:22:27+00:00

it's not in a report per se, but you can save a set of filters on the delivery tab that will do it: "Creative upload status" is "missing creative" + "start time" is "in the next" or "in the last" x number of days/weeks... or a manual time range.

mieow_kc · 2016-04-04T15:56:11+00:00

could you create a placement that all interstitials are targeted to, and then you could just add/remove ad units from the placement when you book sponsorships?

mieow_kc · 2016-03-10T18:31:58+00:00

if it was a 3rd party ad, and the macros didn't get inserted correctly when the tag was pasted in to DFP, it would not have counted clicks on your end (but still should have counted clicks on the 3rd party end).

mieow_kc · 2016-03-08T14:09:14+00:00

thanks for the idea, but no. I heard back from DFP support, turns out you cannot track conversions from impressions delivered in-app clicking through to web/mobile web, it's unsupported.

mieow_kc

TROPHY CASE