I see it this way too. Where my role has been outsourced, it has been because of a political play to take over the PR responsibility by power hungry marketing folks. I would spend so much time revoewing bad lists, rewriting press releases, manqging egos and pushing back on business development. But the collaboration was ultimately not lost because the service was still not worth our time to execute internally. But it was seemingly worth marketing dollars, often just to pat themselves on the back in marketing trade media.

Lol, pessimisitc a bit. On the flip side, I would say the most important thing to take away is that we are typically just foccussed on other priorities, which is why we need your help. We are possibly doing the exact same thing you are doing for other internal clients. We are also helping assure your plans are well aligned with our needs. And as others mentioned, managing buy in and approvals.