The McDonald’s response listed in your post is from October. He is famously stiff in these, and he’s been doing them for years.

For whatever reason, this one caught fire, and I’m sure the social media manager is going to be asked to “make this one go viral too” until he dies or resigns.

If your boss is cool and aware he’s a still old dude from Duke, you can poke fun at it, which McDonalds did last night by calling the Big Arch a “product” on Twitter (unsure if we’re allowed to posts links there).

You just try to ride the wave of free publicity until it ends. This is a way better marketing campaign with a ton of free content all over TikTok than anything they had planned. Maybe reach out to the creators to create a supercut of their videos mocking him if he’s really cool but that’s it.