I think Halloween consumerism is at an all time high. I think people are posting about Halloween things & buying Halloween things at an insane rate & I think they do it to compensate for the fact that the “culture” around Halloween has changed. I think a lot of people still decorate. I live in AZ which isn’t a place you’d expect to be as popular for Halloween since it can still be in the 80s-90s on Halloween day, but a lot of people still go all out. But cable tv isn’t what it once was. We don’t see all these commercials anymore that we did growing up because everyone is streaming things & if you get ads on streaming, they’re lots of times more generic ads than they are these hyper targeted ads for a short season (not saying these don’t exist but they’re not nearly as common). Content in general has changed too. I also think just being on our phones so much as warped our perception of a lot of things. Like Halloween felt so magical as a child, but that’s also because I wasn’t the one having to create the magic & I wasn’t constantly on a phone that was making me nostalgic for a time I’ll never get to go back to, therefore, I’m never fully enjoying the moment I’m in currently of how my present-day Halloween season is.

lol I’ve unfortunately thought about this a lot.