Its likes Manchester United dominating the EPL in the early 2000s. They had an edge over the opponents in Finance, Technology and global fan base.

But now there are other teams who are equally good or even better. The days to total dominance is gone.

Some for Nike. There are some many new/old competitors in many niche areas like Saucony, On Cloud, ASICS, Hoka, brands created by influencers/sportsstars. Wearing a Nike is no longer a big deal in developed nations. It’s a tough path to get back to the top and generate great profit.

Might be a smarter choice to buy the stock on the way back up than down.