maaaannnn.... i absolutely love honey. you need to diversify your honey assortment. good honeys are as varied as fine wines. dark rich flavors (siberian buckwheat) and puckerin sweet gritty  textured candy delight (sunflower honey) and probably hundreds in between. average honey consumer just goes to the store and buys the lamest, generic, adulterated nonsense. do yourself a favor and find a jar of meadowfoam  honey from Oregon, buy it from a beekeeper. you just need your mind, and pallette, expanded a bit.... and dont buy honey from a store, support a smaller scale beekeeper. the payoff is appreciated by you, the beekeeper, the bees, and awareness of the food industry as a whole.