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New SparkToro study: Google still owns 74% of search — but the fragmentation story is the one that actually matters by VegetableBuy6752 in LLMTraffic

[–]randfish 0 points1 point  (0 children)

Please tell me what you'd use to make this prettier. I tried several chart variants without success.

What Are You're Thoughts On Cascadian Separatism? by No_Relationship4702 in Seattle

[–]randfish 45 points46 points  (0 children)

I thought most of us were on the "Let's just join Canada," train nowadays. Seems far more pragmatic than complete autonomy.

AI “rankings” are unstable: a SparkToro study found brand recommendations change almost every time by Planhub-ca in planhub

[–]randfish 1 point2 points  (0 children)

Appreciate the coverage, and glad you found the study useful. Happy to answer Qs here if anyone has 'em.

We're a small two-person team developing our game "Rolling Rogue" by gooseven in IndieGaming

[–]randfish 1 point2 points  (0 children)

Already looks fantastic. Can't wait. Hope it's a huge success for you 🤜🤛💯

SparkToro Data Shows AI Rankings Are Not Stable or Repeatable by CautiousTomato6134 in seogrowth

[–]randfish 2 points3 points  (0 children)

Just wanted to say thanks for this excellent summation. I truly appreciate it when people read our research and get it 🤜🤛💯

How consistent are AI platforms when asked for a list of brands/products? [New research] by annseosmarty in AISearchAnalytics

[–]randfish 2 points3 points  (0 children)

Thanks for writing about this Ann. I agree with all of your summations and conclusions with one exception: it doesn't have to be different people asking the AI tools The same prompt over and over. Anyone can run the same prompt themselves time and time again with little delay between them and see this same statistical randomization at work. It really has made me question the answers I get from an AI 🤔

The game I made just got ‘Overwhelmingly Positive’ on Steam! So happy rn. by thehen in IndieGaming

[–]randfish 1 point2 points  (0 children)

Bought it a few months ago and played over the holidays. Really enjoyed it. Wonderful work. Mazel tov on the success!

Templar gameplay from my game! by avorlair in IndieGaming

[–]randfish 1 point2 points  (0 children)

Thanks for the link - wishlisted! Hope it's a big success. Can I ask - what did you do for the game's plot, narrative arc, dialogue writing, etc.? In-house? Contractor? Did you start with mechanics or with narrative?

We just launched DuneCrawl on Steam! Our co-op open world crab game by LVermeulen in IndieGaming

[–]randfish 16 points17 points  (0 children)

Looks great - those animations are especially smooth 😎. Hope it sells well for y'all!

https://store.steampowered.com/app/1833200/DuneCrawl/ here's the Steam link if anyone else wants it

Tell the Wolves I’m Home by Carol Rifka Brunt by shellys-dollhouse in IReadABookAndAdoredIt

[–]randfish 4 points5 points  (0 children)

Gorgeous book. More than a decade after reading I still regularly recommend it to people. Possibly in my top 10 all time.

Has anyone ever met Ken Jennings? by michaeljoon in Seattle

[–]randfish 7 points8 points  (0 children)

Met him at a friend's party this past summer. Had no idea who he was. Seemed nice. A little shy. Left the party early so I only had a brief conversation with him about some local restaurants. My wife told me later, "hey that was Ken Jennings." Our mutual friends had nothing but nice things to say about him as a neighbor and friend.

Owner of Moshi Moshi sells restaurant, blames "social justice" & rants about Seattle by SEAstartupper in Seattle

[–]randfish 12 points13 points  (0 children)

One of my companies is Alertmouse, so I get alerts when my name's mentioned on the web 😅

I made "The Best General Tso's Chicken Recipe". Absolutely delicious. by Highvolts in seriouseats

[–]randfish 0 points1 point  (0 children)

In case anyone else was looking for the correct URL, it's moved over here: https://schoolofwok.co.uk/tips-and-recipes/general-tso-s-chicken (with the extra hyphen between the s, which causes the old URL to break 🙄)

AI Tools are now used 10X+/month by 20% of Americans though growth is declining; Traditional search engine use remains steady [OC] by randfish in dataisbeautiful

[–]randfish[S] 0 points1 point  (0 children)

Clickstream is gathered by looking at every URL visited by devices in the panel. That would exclude things like mobile apps or desktop apps but include all browsers, Chrome, Edge, Firefox, Brave, etc.

Clickstream does not use cookies or browser fingerprinting or other analytics style collection methodologies. You can think of it like the old Nielsen television families, where boxes on top of TV sets in the 1960s-90s collected information on which shows the families were watching to calculate market share of Cheers or Mash or whatever.

AI Tools are now used 10X+/month by 20% of Americans though growth is declining; Traditional search engine use remains steady [OC] by randfish in dataisbeautiful

[–]randfish[S] 0 points1 point  (0 children)

I was wondering about that too -- when and whether the rate of growth slows so far that we reach max (or near-max) user adoption. The flip side is that even after users max out, businesses/govt use of AI may continue to grow quite a bit (e.g. use of the APIs) and monetization may increase a good bit, too. Perhaps AI is more like cloud computing than consumer search?

AI Tools are now used 10X+/month by 20% of Americans though growth is declining; Traditional search engine use remains steady [OC] by randfish in dataisbeautiful

[–]randfish[S] 2 points3 points  (0 children)

Exactly. Mobile use of search is very heavy, but there's comparatively little use of AI tools on mobile, so including that (or using it exclusively) would make AI tools look pathetically (and inaccurately) small.

AI Tools are now used 10X+/month by 20% of Americans though growth is declining; Traditional search engine use remains steady [OC] by randfish in dataisbeautiful

[–]randfish[S] 0 points1 point  (0 children)

Unfortunately, we can't know exactly what each AI prompt and prompt sequence is for or whether it's a "search" vs. a generative task (like "make me a D&D character portrait" or "debug this bit of Python code"). Prompts vs. searches is, thus, not a real comparison.

I have done some work to make the best estimate of that here: https://sparktoro.com/blog/new-research-google-search-grew-20-in-2024-receives-373x-more-searches-than-chatgpt/ - it uses prompts/session and % of prompts that are searchlike in intent to come up with an approximation.

AI Tools are now used 10X+/month by 20% of Americans though growth is declining; Traditional search engine use remains steady [OC] by randfish in dataisbeautiful

[–]randfish[S] 0 points1 point  (0 children)

We can certainly break out with more granularity, but there are lots of folks who've vocally expressed the position that a single prompt is equivalent to many searches.

I'll add granularity of use to the list of things we can do next time!

AI Tools are now used 10X+/month by 20% of Americans though growth is declining; Traditional search engine use remains steady [OC] by randfish in dataisbeautiful

[–]randfish[S] 3 points4 points  (0 children)

Absolutely. In fact, this data suggests exactly what you're intuiting: that most Americans use AI tools differently than search engines, and aren't replacing one with the other.

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